The Cascade Land Conservancy: "We have a new name..."
...and that name is FORTERRA. I'm pretty sure it's a play on the whole "For earth" literal translation, or it's meant to look like the computer language FORTRAN when read quickly. Either way, the CLC, er, Forterra has issued a lengthy explanation for all of this (content below directly from cascadeland.org):
|Goodbye CLC...hello Forterra?|